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Measure social media marketing success

Social Media Marketing - Target_10

Most American industrial companies have struggled to measure the returns on their social media marketing investments. I can understand the frustration of measuring the success of social media marketing. Too many companies measure the success of social media marketing by calculating esoteric measures such as “likes” and “followers”. Unfortunately, these measures are not enough to justify the return on investment, and more than 80 per cent of people that “like” a Facebook’s business pages never come back”, according to research.

So how do you really measure the success of social media marketing? The three key measures are shown below: engagement, participation and conversion.

REACH – how many people did you impact with your message?

The first place to start is to measure your “reach” – the number of people you have impacted with your social media content. If everyone ignores you in the social media world, you will do wrong and you will never produce results. Reach will give you a good understanding of the appeal of social media content to your target audience.

Engagement – how many people interact with your message?

After knowing your Reach, the next step is to see if anyone cares about your message so that it can really do that. By measuring “engagement,” you will be able to access these important information. To get people to engage with social media, you need to create valuable content that motivates people to take action. If your interactions are low, you need to evaluate how to improve the content.

Conversion – how many people take action because of your message?

Finally, it’s time to gauge the impact of your social media marketing efforts. The “conversion” will tell you how many people enter the next step to join the marketing database. The key to the success of social media marketing is to use your website as a “hub” for social media content – always link your website to your social network posts.








1 Net likes and unlikes: The number of people who like your page and the number of people who choose to stop following you.

2 Reach: The number of people who were served on impression of your content per month.

3 Insights: The number of fans who have visited your site and the number of fans who have converted.

4 Engagements: Clicks, likes, comments, shares


5 Follower growth: The change in number of people following your company over time.

6 Frequency: How often you tweet in a set time period? Compare to follower growth

7 Engagement: Replies, monitors, retweets, favourites

8 Content type: Pictures, links, etc./ Which resonates best with followers?

9.PNG Brand mentions: What people are saying about you?


10 Follower growth: The change in number of people following your your company over time.

11 Seniority level and industry: The level and types of jobs of followers.

12 Career page clicks: How many times visitors clicked various elements of your career page.

13 Engagements:Comments, shares



Want your brand to spread?- Find inner remarkability


As a marketer, you may be more interested in certain ideas or products than others.

What motivates people to share is the desire to look attractive, knowledgeable, important or universally attractive to their peers. Such sharing can increase awareness of community, identity and status. We call this social currency.

Remarkable things are unusual, extraordinary, and above all, worth mentioning. Needless to say, talking about excellence offers people a social currency because it makes them look interesting with their peers.

A great way to find inner remarkability is to show that your product is doing something completely extraordinary, unexpected or extreme. Surprised people, by breaking their expectations and no one will think of possible things.

For example, Blendtec, a blender company, has the most powerful motor in the industry. It offers the same commercial strength and quality as your favorite smoothie shop or restaurant. It launched a YouTube series called “will mix,” which has racked up more than 200 million views and 894 thousand subscribers.

Usually, a blender is used for mixing fruits, drinks, and other foods. So what does Blendtec do? It blends everyday objects, from iPhones to golf balls, into pure dust.


Watching this happen before your eyes certainly is remarkable. And, of course, people are surprised and then shared these video, until it succeed and spread to the world.

How much has social network changed society?


Here is a list of top 15 most popular social networking worldwide 2017. New social media sites are coming and going but these have stood the test of time.


Instagram announces 700 million users in their blog post.
Twitter has updated its active user numbers over a long time to 328 million
VK reached 95 million monthly active users
Reddit adds 16 million users and displays 250 million users on website.
Meetup reached 32.3 million users.

Facebook jumped by 60 million monthly active users from 1.94 billion in march 2017 to 2.01 billion as of June 30, 2017. The rate of growth seems to continue at 20 million active users per month. So, by the end of the year we should see 2.1 billion Facebook users



Needless to say, social media has forever changed the way society works, whether it’s the sharing of an idea, the communication of news, or the availability of a product or service. Society today is on the verge of a new way of existing that it’s never experienced before. No longer will people from one side of the world be really able to say that they will never see a person or communicate with someone from the other side of the world ever in their life. No longer will people not be able to share an idea, if they really want to share it (no matter how radical it may be or no matter how many people may disagree with it). No longer will the spreading of information or the expressing of an opinion be able to be completely silenced. As long as there is a person who wishes to express their opinion, share their music or art, or simply say hello to another human being in another country or culture, social media will allow them to do so.